PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

"What really makes these makeup looks so good is the Old Hollywood movie star-inspired looks with a modern and playful flair, ...

Since The Outset released Lip Oasis, it’s been a standout hybrid, offering the gloss of a lip product with the hydration of a ...

From classics like Charlotte Tilbury’s Pillow Talk and MAC's Ruby Woo to clean lip color from Merit, these are the shades ...

During Vivienne Westwood’s Red Label Fall 1999 Ready To Wear Fashion Show in New York, Ivanka strutted down the catwalk in a ...

Zheng Qinwen's magazine photoshoot featured her in a variety of stunning outfits and makeup styles, a stark contrast to her typical sportswear. One striking aspect of the photoshoot was her choice of ...

The first-ever U.S. release of a Spring Edition is here! Featuring Grapefruit & Blossom, blending the taste of pink grapefruit with subtle herbal and floral notes.

Taylor Swift's fashion evolution mirrors her music journey. Here are 8 looks to get inspired from & recreate the outfits, ...

They say the true test of a long lasting lip balm is whether it can lat through a meal. This Slick Salve balm passes with ...

When we think of timeless makeup, we envision staples like sultry lip liners, a great pop of blush and the perfect red lipstick. Below, be prepared to find new classics that will help to enhance your ...

K-Beauty brands have long created lightweight lip tints, and this version by Etude House is the best of the best. It’s ...

Dolly Parton is a national treasure and enduring beauty icon—one we should be celebrating every day. Here, we’re looking back ...