We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...

As every marketing channel becomes increasingly saturated, with more and more businesses entering the digital marketing arena ...

Attention is a physical experience, and the channels that respect that reality will always command deeper engagement.

TC Delivers has a history that is more unique than most. It got its start in 1956 in a small town in Pennsylvania, where it focused exclusively on coupon printing — the old-style payment coupon books ...

Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

We have been doing e-mail newsletters for clients since 2005. In the last few years, we've had 25 different clients across a variety of industries focused on B2B marketing. Recently, we started to ...

E-mail can be a powerful marketing opportunity for your business. Like a Web site, e-mail messages can link your customers directly to the products and information that they need. With e-mail messages ...

Drowning in your e-mail in-box? So is everyone else. Watch out, though--your company may be one of the culprits. Last year, business users received more e-mail messages than phone calls, voice-mail ...

Drowning in your e-mail in-box? So is everyone else. Watch out, though--your company may be one of the culprits. Last year, business users received more e-mail messages than phone calls, voice-mail ...