MARKETING-INTERACTIVE readers, and Happy Chinese New Year to all who celebrate. This festive season saw brands put out innovative initiatives to usher in the Year of the Snake.

This composite image, uploaded on the social media post of South Korean professor Seo Kyoung-duk, shows the social media ...

Singapore Airlines (SIA) has been ranked as the world’s most admired airline and placed 28th overall in Fortune magazine’s ...

From incense offerings and vibrant lion dances in Beijing to prayer rituals at temples in Bangkok and Taipei, hundreds of ...

Business group Dublin Town, in partnership with Dublin City Council City Coordination Office and local businesses including ...

Sydneysiders are welcoming in the Lunar New Year with events across the city, including dragon boat races, street festivals, ...

Lunar New Year marks the beginning of the Chinese lunisolar calendar. Lunar New Year is celebrated across China, South Korea, ...

Families learned to cook East Asian dishes and learned about Chinese New Year, or Lunar New Year, in the cafeteria kitchen of ...

Dick's Drive-In is celebrating the chain's 71st anniversary with 19-cent hamburgers and cheeseburgers at all nine of its ...

China's imports of iron ore and seaborne coal are on track for a soft start to the year, with January arrivals declining to ...

Imlek 2025 is the year of the wood snake zodiac sign, which signifies wisdom and harmony. Which zodiac signs are predicted to ...

Chinese New Year celebrations will get underway in Manchester City Centre this weekend as families and friends gather to ...