Korean beauty brand TIRTIR announced BTS star V as their first-ever global brand ambassador earlier this month, and the ...

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

The Laneige Glaze Craze Tinted Lip Serum boasts an ultra-hydrating formula powered by 95 percent skin care ingredients. The ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

Because Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest ...

From Seoul to the world, K-beauty is quietly influencing global skincare, inspiring new routines and shaping trends.

Best Korean skincare products for glass skin, according to a beauty editor - From viral toners to popular SPFs, these K-beauty heroes will be your next game-changers ...

I wouldn’t dare challenge your familiarity with Korean skin care products (and if you don’t have a sheet mask, an essence, or a BB cream in your stash, where ya been!?). Korean makeup, however, is a ...

Co-founded by former Bloomberg fintech executive Leslie Tang, makeup artist Wing Sze Tang and illustrator Gracie Tullio, ...