Emami to expand male grooming play with Smart and Handsome, aims Rs 1,000-crore revenue in 3-4 years
The Kolkata-based firm has rebranded its 'Fair And Handsome' as 'Smart And Handsome' to expand appeal among millennials and ...
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Emami's Bold Rebrand: 'Smart and Handsome' Targets Rs 1,000 Crore
Emami is revamping its male grooming brand by introducing 'Smart and Handsome', aiming for Rs 1,000 crore in revenue over the ...
money.rediff23h
Emami Targets Rs 1,000 Cr with 'Smart and Handsome' Male Grooming Brand
Emami relaunches 'Fair And Handsome' as 'Smart And Handsome', targeting Rs 1,000 crore revenue in male grooming market over ...
Emami rebrands Fair and Handsome to Smart and Handsome to tap growing male grooming products market
Emami wants a larger share of a market projected to reach ₹32,000 crore. This strategic shift also reflects changing consumer ...