On Wednesday, X Games unveiled its new logo, part of a greater rebranding the company hopes will allow it to thrive for another three decades.

The official X Games account teased out the rebrand in several videos on social media just two days earlier. The videos ...

AI judging, sports betting and global expansion mark the dawn of a new era Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is ...

Over the past year, X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an ...

X Games is getting an extreme overhaul, adding a league and team component, more events, new logos, gambling, fantasy and ...

Fans got a closer look at how the inaugural season of the X Games League will work in a video shared Wednesday by X Games.

For 30 years, X Games has been the pinnacle of action sports. Full stop. For athletes who lived and breathed skateboarding, snowboarding, and BMX, it was ...

How can gardeners keep their landscapes colorful from early spring through late fall without constant replanting? In an ...

X Games has rolled out a brand refresh for the 30th anniversary of the action sports league. Since Jeremy Bloom took over as ...

Katy Perry went down memory lane as she reflected on her journey with stardom during the one-year anniversary of her album, ...

Born Again has the potential to surpass Netflix's original series by continuing for more seasons than its predecessor.