In Her Second Appearance for the Brand, Jayda Cheaves Shows Who’s in Charge in "From True Baddie, To The Baddest" LOS ANGELES, October 10, 2024--(BUSINESS WIRE)--True Religion, the iconic global ...

“Last fall, Jayda’s content helped True Baddie surpass all of our expectations. Our shoppers spent 103% higher than average time on our website, and we saw a 211% increase in conversion rates.