According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

A leaked letter from Jaguar’s internal design team to their boss Gerry McGovern ... The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative ...

the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity. The designers argued that the new logo lacked a ...

But a new report says the new logos and badges also proved highly contentious among those working inside Jaguar. Autocar India claims to have seen a leaked letter from Jaguar’s internal design ...

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that don’t speak to the Concept 00’s bold physical presence.