As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Jaguar, the British automotive icon featured alongside Aston Martin as the car of choice for James Bond, has recently garnered criticism for a bizarre ad with the tagline “Copy Nothing.” The ad ...

The new 'H' emblem on Honda's prototypes is wider and boxless, modernising the 1961 logo for a nostalgic yet contemporary ...

Jaguar Land Rover's investment arm InMotion Ventures has invested $2 million in rare earth magnets recycling company Cyclic Materials.

Although Hoornik didn’t confirm it, the comments suggest the electric Land Rover Defender will likely have to wait for JLR’s dedicated EV platform, which is expected to be released closer to the end ...

The gathering pace of electrification means that 2025 will be another big year for the automotive industry, with many ...

While many Fintechs strive for originality, their branding often follows a predictable template: ...

While still being a concept, the Avinya X has minimal surfacing and large wheels along with a large T logo which stretches ...

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

With 626 hp, the Octa is the most powerful Defender ever, but it is also the most capable. To understand the auto industry, ...

Tata Avinya EVs to sit between Tata Motors cars and SUVs and JLR models. Tap for more details on the Tata Avinya EV launch ...