When organizations do marketing research they will collect a lot of information some of it will be hard data called quantitative data, while soft data is termed qualitative data. Here we go through ...

In a recent editorial, the renowned British journal Medical Education announced a new series about qualitative research to increase readers' awareness of the range of available methods (2). The ...

There are a variety of research methods available for qualitative researchers to choose from. If the objective is to investigate what Amatuzzi (2010) describes as "human nature, behavior, attitudes, ...

Objectives Use of a rubber dam during root canal treatment is considered the standard of care because it enhances patient safety and optimises the odds of successful treatment. Nonetheless, not all ...

This is commonly observed in clinical practice where, for example, subject areas with little previous research are often investigated. In such cases, qualitative research, which is ...

Examples of Research Methodology. These are a few examples of research methodology: Surveys – Questionnaires or interviews to gather data from a large group of people. Online surveys using tools like ...

Learn how to collect, analyze, and formulate testing hypotheses from qualitative feedback from your users in A/B testing. Learn how to collect, analyze, ...

Quantitative data carries weight across all business functions from marketing to product, finance to sales. If your decisions explicitly depend on numerical evidence and statistical validity, opt for ...

The debate about quantitative versus qualitative research isn’t new but as a nurse educator, I think it can hinder students in appreciating how both can inform the nursing evidence base. Isn’t it time ...