The debut HexClad Super Bowl ad isn't about its star and brand co-owner Gordon Ramsey, his comedic foil Pete Davidson, or whether or not celebrities are aliens. It's about convincing more than 100 ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

The former “SNL” star makes a surprise appearance in Gordon Ramsay’s first-ever Super Bowl commercial for his kitchenware brand HexClad, and we hear his ad-libbing had the crew cracking up.

LOS ANGELES, Feb. 1, 2025 /PRNewswire/ -- HexClad, the most innovative kitchenware brand in the world, today unveiled "Unidentified Frying Object", its first-ever Super Bowl commercial that will ...

HexClad put out their first ever Super Bowl commercial this year starring Pete Davidson, Gordon Ramsay and a cast of adorable, animated aliens (Fox is an investor in HexClad). To celebrate, the ...

HexClad boasts Easter eggs, celeb and foodie jabs, and cross-generational comedy in an out-of-this-world movie-style commercial.

The "Unidentified Frying Object" ad marks another milestone in HexClad's meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51's high-tech test kitchen, this ...