Barbie, G-Shock and Limited-Edition

Mattel x G-SHOCK Collaborate on Limited-Edition Barbie-Inspired GMA-S110BE Watch
Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.
G-Shock’s Limited-Edition Barbie Watch Is Equal Parts Sporty and Spunky
Launching March 13 online, in select retailers and at the G-Shock Soho store, the partnership stems from Barbie and G-Shock’s joint values of exploration and limitless potential. The new shock-resistant watch is based on the GMA-S110 in a monochromatic pink color scheme.
Barbie Teams Up With G-SHOCK For a Limited-Edition Watch
Barbiecore enthusiasts, get ready to snap up a limited-edition timepiece that’s as tough as it is stylishly playful. The Barbie G-SHOCK Watch is a hot-pink collaboration between two iconic brands that aim to celebrate strength,
Get All Dolled Up With The New G-SHOCK x Barbie Collab!
Barbie’s rocking a G-SHOCK watch now too! Casio has released the latest addition to the G-SHOCK family of shock-resistant watches: the GMA-S110BE, which was designed in collaboration with the Barbie brand.
G-Shock Gets a Mattel-Inspired Makeover With Their Newest ‘Barbie’ Collab
The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special release below
CASIO RELEASES G-SHOCK COLLABORATION WITH BARBIE™
DOVER, N.J., March 11, 2025 /PRNewswire/ -- Today, Casio America, Inc., announced the release of the latest addition to the G-SHOCK family of shock-resistant watches. The new GMAS110BE-4A, was designed in collaboration with the Barbie™ brand, which was launched in 1959 as the original girl empowerment brand.
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