It's worth mentioning that Folgers wins the game on price point. A three-pack of Starbucks dark roast instant coffee runs for $23.94 on Amazon (roughly $7.55 per 3.17-ounce canister).

Folgers is the biggest seller of ground coffee in the U.S., but it has to confront a painful realization: its reputation isn't great. (Story aired on All Things Considered on Nov. 2, 2022.) ...

Folgers is the biggest seller of ground coffee in the U.S., but it has to confront a painful realization: its reputation isn't great. (Story aired on All Things Considered on Nov. 2, 2022.) ...

Folgers is trying to be cool. It's the biggest seller of ground coffee in the U.S., but it had to confront a painful realization: its reputation isn't great.

When you spot the red Folgers tin in the coffee aisle at your local supermarket, you might think of the iconic tagline that says, “The best part of wakin’ up is Folgers in your cup.” But what many ...

UNIDENTIFIED PEOPLE: (Singing) The best part of waking up is Folgers in your cup. SELYUKH: This jingle is possibly the most famous thing about Folgers - an ad campaign so successful we're still ...

Folgers is the biggest seller of ground coffee in the U.S., but it has to confront a painful realization: its reputation isn't great. (Story aired on All Things Considered on Nov. 2, 2022.) ...