This brand uses an innovative tech process to achieve a customized bra fit. Here's how to score 20% off right now!

Along with the wide straps and underwiring the majority of support comes from the preformed moulded cups that contain and compress the breast tissue into place. The bra feels firm to wear, and this is ...

Research shows that most women are wearing the wrong bra size. Ill-fitting bras can cause discomfort, skin irritation, and shoulder pain, and experts say getting the fit right can be lifechanging. How ...

If your bra straps keep falling off your shoulders even when you've fully tightened them, it could be because you're wearing your bra incorrectly – and you need to make one change ...

It takes only two centimetres of breast movement for discomfort to set in, with bounce of up to 19 cm being recording during physical activity.

Willow Smith commanded attention in a bedazzled bra and matching tiny bottoms at the 2025 Grammy Awards in Los Angeles, ...

Sales of chest-enhancing bras have plummeted, with current trends celebrating a more modest, often cleavage-less bust. But history tells us that women’s chests have always been a battleground, writes ...

The best yoga sports bra should feel like a perfect fit. From Alo to Champion, these are some YJ editor favorites.

When Kylie Jenner included a faux leather bra in Khy’s “Wardrobe Essentials” collection, aka its drop of “staples,” ...

Erica Murphy, our executive director for content strategy, raves about Quince's Italian Wool Classic Single-Breasted Coat.