If you don't have the money or desire to have someone get you ready every morning, these products are truly the next best ...

Pink and peach tones are universally flattering, adding a fresh pop of color to the face. Avoid overly dark shades that can make lips appear smaller and accentuate fine lines. A well-chosen lip color ...

This sultry eye makeup is your ultimate secret weapon to a sophisticated yet seductive look. The soft smokey eye paired with a flawless matte ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

A standout no-makeup makeup look combines of the use of textures and monochromatic tones, explains makeup artist Fara Homidi.

Trend alert: KATSEYE member Manon Bannerman is inspiring a major beauty movement. Some celebrities become known for a signature feature that fans wish to emulate: Rihanna’s scent, Sabrina Carpenter’s ...

Alia Bhatt is a self-confessed skincare enthusiast who adheres to the "less is more" policy when it comes to glam picks. Now, the actress has dropped a "Get Ready With Me" tutorial on Instagram. TBH, ...

You've probs seen them in the aisles of Boots and at the end of your favourite TikTokers' makeup tutorials, but what's the deal with makeup setting sprays? Do they actually work? We decided it was ...

Want more tried and tested recommendations from the editors of Women’s Health? Sign up to our new weekly newsletter The Edit. Click here to subscribe. When it comes to the best eyebrow pencils ...

We all love a makeup refresh – which are the few key trend pieces ... sweep over the whole lid or for the more adventurous use to define the underside of the brows.” Cherry Girl was trend that took ...

Latina makeup has taken over the internet. This trend involves people going from bare-face to full-face glam Latina makeup in a smooth transition. The viral makeup trend of 2025 has flooded social ...