Amazon's holiday search results are increasingly filled with ads, making it harder for shoppers to find genuine results, ...

“Compelling Christmas advertisements are those that truly capture the spirit and authenticity of the holiday. This is a ...

Six marketing moves that missed the mark this year, according to experts.

In 2024, nostalgia marketing became a winning strategy as brands tapped into memories to foster deeper connections with consumers, by reviving iconic characters and moments. Experts emphasise the ...

WPP (WPPGF) operates in the cyclical and highly competitive advertising industry. Check out why I'm neutral on the stock.

This Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using ...

Sometimes, the best way to beat meme status is simply to embrace it. Last week, the "holding space" woman did a MAC ...

Global advertising spend is growing faster than expected and beginning to eat into other ways businesses have historically ...

ST ANNE’S Grade 10 learner Hannah Schwegmann was awarded R7 500 by SPAR as she was named one of the SPAR School Superstars. Hannah participated in the Two Oceans 21km race, for which she raised R36 ...

Search engine optimization, a major tool in today’s marketing and advertising industry, has been around since the late 1990s, ...

The Greek philosopher Plutarch of Chaeronea (1st-2nd century AD) observed that our lives are divided between relaxation and ...

Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.