COMMENT: Ahead of a Commons debate that could get oil companies banned from sponsoring museums and sporting events such as ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

There could hardly be a more appropriate time, then, to look back on some of the many cars owned and driven by members of the ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Examples of Stereotyping Teenagers in Advertising. Part of the series: Promotion & Marketing. Stereotyping teenagers in advertising is something that happens on a daily basis in a variety of ways.

Less expensive versions of high-end clothing and other accessories are just about everywhere these days. But these fashio ...

With Arsenal in advanced talks to sign Gyokeres, we analyse his strengths and style, and how it might work out for him in the ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The FTC's deal with OMG/IPG prohibits agency practices that don't exist. And it distracts from legit concerns about brand ...

If you’re using ChatGPT but getting mediocre results, don’t blame the chatbot. The problem might be your prompts. There’s a ...