Brands are skittish about appearing near stories on politics and violence, but news outlets say their fears are overblown.

Vintage advertisements often resurface online. Some are authentic throwbacks, while others are entirely fabricated. One such ...

A walk down advertising memory lane with Apple, Chevy, Adidas, Supercell, Cerave, Liquid Death, Yeti, and more.

The divine right of kings was central to the power wielded by European monarchs throughout history. The belief that the king ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised ads and content, ad and content measurement, audience ...

For huge numbers of today’s fans, to play a game is only part of their relationship with it. Their devotion to a given ...

Also, creating ads effective for target audiences pushes their marketing value further. The creation of dynamic content based on customer behavior. It uses customer data to offer personalized shopping ...

The history of recorded music is now at our fingertips. But the streamer’s algorithmic skill at giving us what we like may ...

Today’s machine-learning algorithms simplify labor-intensive tasks like bid management and lead scoring while simultaneously ...

A lot of people assume that Google Ads give advertisers a secret organic boost. Google denies this, and their algorithm doesn ...

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.