CLIF BAR has officially announced its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who push forward despite a myriad of obstacles ...

I call Brian Hazard the Ralph Nader of music marketing because he tests strategies and platforms and then shares what works ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

After all these years, email remains an effective method for businesses to reach their target audiences. There are ...

Great Northern Brewing Co beer drinkers are abandoning the popular alcoholic brand over a disastrous campaign that detractors ...

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

In regard to campaigns, email open rates marketing is indispensable; therefore, to effectively mass send emails, marketers ...

Today social media apps like WhatsApp and Instagram, among others, have become an important part of our lifestyle. But in ...

Canva, Guzman y Gomez, PepsiCo, Princess Polly and Virgin Australia have been named as finalists for Advertiser of the Year, ...

They can pull out all their bells and whistles ... It doesn’t change the fact that their entire site is a graveyard,” said a former town commissioner.