CLIF BAR has officially announced its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who push forward despite a myriad of obstacles ...

I call Brian Hazard the Ralph Nader of music marketing because he tests strategies and platforms and then shares what works ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...