Kantar’s festive ad ranking finds repeat ads from Cadbury and Coke are performing strongly, with Asda the only brand in the ...

Any drive towards efficiency can only work if effectiveness is a focus, says Diageo’s marketing and innovation director for ...

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...

Consumer intelligence company NielsenIQ (NIQ) has partnered with online services giant Amazon Marketing Cloud to study the ...

Effective time management and consistent productivity is not an accident. It happens by building good habits, one step at a time.

As brands pivot to generative AI tools like Gemini and ChatGPT to cut ad production costs, industry experts warn that the ...

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO ...

Dr Cyriac Abby Philips slammed a supplement brand for threatening legal action against another doctor who criticised their ‘liver detox’ product.

As zero-click journeys dominate, brands slash open web display budgets by 30%, redirecting ad dollars to CTV, retail media, ...

F-16 fighter jets are proving to be one of the most valuable weapons that Kyiv’s partners and allies have provided to Ukraine ...

For any business, effective marketing is about getting the right message to the right person at the right time. Today's AI ...