Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable revenue.

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, ...

Social media advertising has evolved into one of the most dependable and cost-effective ways to promote a business, build ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...

Consumers are indeed inundated with endless ad campaigns, but that doesn’t mean you should remain quiet about your work.

Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...

Good day, and thank you for standing by. Welcome to the Comscore Third Quarter 2025 Financial Results Conference Call. [Operator Instructions] Please be advised that today's conference call is being ...

The Scale Performance helps businesses track spending and improve social media campaigns with structured social media packages pricing for measurable results. ATLANTA ...

It’s silly. It’s sassy. It can’t spel too good. But Dunkin’s Spidey D doughnut campaign may soon enter the canon of the Canton-based company’s most memorable marketing moments. Spidey D what, you ...

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as top objective NEW YORK – Oct. 1, 2025 – A new report from Gracenote, the ...