2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Fabric softener is notoriously divisive. In fact, when we interviewed Rich Handel, a test project leader at Consumer Reports who specializes in laundry, about the things he would never do as a ...

However, many consumers still turn to fabric softeners as their daily scent, whether through the laundry process or DIY softener sprays. Mintel's Chayapat Ratchatawipasanan, Associate Director, Beauty ...

They have a citrus, flowery, and woody fragrance. They’re affordable, with 230 sheets per pack. We love the calming smell of Downy Infusions Fabric Softener Dryer Sheets Lavender & Vanilla Bean, but ...

However, many consumers still turn to fabric softeners as their daily scent, whether through the laundry process or DIY softener sprays. For Thai consumers, fabric softeners serve a dual purpose: they ...

adaptable scents," he said. For Thai consumers, fabric softeners serve a dual purpose: they soften clothes and add fragrance, reducing the perceived need for traditional perfumes. According to Mintel ...