This past week, Lacoste celebrated the launch of the Novak Djokovic tennis court in Belgrade, Serbia. In partnership with the Novak Djokovic Foundation, Lacoste designed a fully renovated tennis ...

Novak Djokovic stars in Lacoste's "Play With Icons" global brand campaign. / Tyler Mitchell / Lacoste Novak Djokovic and Venus Williams are trading center court for center stage in Lacoste's 2025 ...

Lacoste CEO Thierry Guibert recently dropped a major update about Novak Djokovic's retirement plans. The Serbian’s long-time sponsor revealed that he will likely continue to play for at least ...

A career that has been going strong for more than two decades has featured lucrative sponsorship deals with big names like Lacoste, Asics, Head, and many more. Djokovic, in the early stage of his ...

From the Met Gala to the Net Gala? Well, not quite, but either way, Novak Djokovic is the King of the Court in Lacoste’s newest campaign. Starring in “Play With Icons”, the 24-time major ...

After winning the 2024 Paris Olympics by beating Carlos Alcaraz in straight sets, Novak Djokovic ... Thierry Guibert, the CEO of Lacoste, made his feelings known on the same.

Novak Djokovic has stunned the tennis world after announcing he won't play the Italian Open next month, despite a horror run on clay so far this season. The 24-time grand slam champion has lost in ...

Novak Djokovic's withdrawal from the Italian Open raises concerns about his French Open performance. Amidst a three-match losing streak, including recent defeats at the Miami Open, Monte Carlo ...

EDINBURGH — Morristown won all five matches in straight sets Tuesday in a 5-0 girls tennis win at Edinburgh. Gracie Lawson fell to Katie Theobald 6-4, 7-6 at No. 1 singles, Bella Turner lost to ...

Novak Djokovic and Venus Williams are trading center court for center stage in Lacoste's 2025 global brand campaign fittingly titled Play With Icons. After making waves with last year's Play Big ...

It was what he felt his team was being fed when they were told how great they were, how many points they were about to beat the next opponent by and how effortless it would be to win a championship.