In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it ...

The Dell XPS 13 brand has a long story of excellence. Dell may have retired this branding at CES 2025 but that doesn't mean ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

The Lenovo ThinkPad X9 Aura Edition being showed off at CES 2025 lacks the iconic TrackPoint nub in a nod to a new, modern ...

Dell Technologies introduces a new range of AI-enabled devices under a unified branding strategy to boost user creativity and ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell has announced a major change in the way it brands its laptops and desktops and is doing away with badges like XPS, ...

Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The ...

Dell reveals a new AI PC portfolio built for personal and professional computing. From sleek laptops to powerful workstations ...

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?