Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...
Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
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Dell XPS 13 sees $200 price drop in limited-time new year sale
The Dell XPS 13 brand has a long story of excellence. Dell may have retired this branding at CES 2025 but that doesn't mean ...
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Dell rebrands PC lineup, retiring XPS, Inspiron, and Latitude
At CES 2025, Dell announced a major rebranding, consolidating its product lines into Dell, Dell Pro, and Dell Pro Max to ...
Dell Kills Iconic XPS Brand in PC Purge
Dell today announced that it's rebranding and simplifying its entire PC lineup. But in doing so, it killed the iconic XPS ...
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Dell introduces new PC branding: Meet the Dell, Dell Pro, and Dell Pro Max laptops
Instead, the first new consumer PCs to launch under the new naming convention will be the new Dell Plus laptops. Dell is ...
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No more XPS: Dell is killing all of its laptop branding
This time around, the company held a full-on keynote with Michael Dell himself, where the firm announced that it's killing ...
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?