The tech industry’s relentless march toward labeling everything “plus,” “pro,” and “max” soldiers on, with Dell now taking the naming scheme to baffling new levels of confusion.

The announcement comes months after Dell reportedly laid off some employees as part of a focus on artificial intelligence.

Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs are now divided into three tiers, whose names are taken straight ...

At CES 2025, Dell announced that it will be rebranding its confusing lineup of computers with more straightforward names. The 2025 lineup will now consist of three different lines with very ...

The new commercial laptops replace the Latitude line and come with Lunar Lake processors and a screen upgrade. The new commercial laptops replace the Latitude line and come with Lunar Lake ...

Dell announced a handful of new laptops at CES 2025, and if you're a little confused looking at their names, you're not alone. The company rebranded its entire portfolio, consolidating the names ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD. Dell has announced a lineup of new AI PCs, combining cutting-edge ...

I have returned from CES 2025, sick but alive. I am currently catching up on a bunch of news I missed posting and one of them is the new Dell lineup of devices as well as the company’s new ...

And Dell has spent decades putting that same work in for terms like “XPS,” “Inspiron,” and “Latitude.” Starting in 2025, though, Dell laptops and desktops will just be… Dell.

Choose an obtuse name and it can be tricky to know what you're even selling. Of course, Dell's branding hasn't fallen into that category, but names like Latitude and Inspiron can be tough to ...

How will you be able to spot the new laptops? The old machines featured a Dell logo with a circle around it, while the new laptops just read "Dell," sans the circle. How to find the Inspiron and ...

Cutting corners: The XPS, Inspiron, and Latitude brands have been integral to Dell's identity since the 1990s. However, starting with its 2025 lineup of laptops and desktops, the company is ...