Dell kills XPS brand

Dell drops long-running XPS, Inspiron, and Latitude brands
Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking over.
Dell kills XPS, Inspiron, Precision, and Latitude brands, reworks PC offerings
Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The devices feature a new naming convention designed
Dell dumps its PC brands to be more like Apple
So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
See ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro Max
Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories—Dell,
Dell kills the XPS brand
The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ‘Max.’
Dell should have copied Apple’s branding years ago
The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...
Dell is refreshing and rebranding all of its PCs: What all the new names mean
This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...
The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.
Dell’s ‘Unified Branding’ Is Completely Confusing
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...
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CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...
Dell's New Year sale ends soon so don't miss these 4 best laptop deals I recommend
The Dell New Year sale ends this weekend so there's not a lot of time left to score one of the manufacturer's best laptop ...
Explaining Dell’s Massive Rebranding: Same Laptops, New Names
Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.