“Crayola’s finding that Cerulean is liked the most fits these general trends,” Jonauskaite says. "Blue is liked because it is ...

In 1993, the eight-year-old son of a Middlebury teacher decided to name a crayon after an egg shell and won a contest that spanned the entire nation. Christopher Straub of Bristol, armed with quaint ...

Crayola is one of the most well-known brands nationwide — and it’s also one of Easton’s claims to fame. Soon, Crayola will receive recognition through a statewide, historical initiative. The ...

PALMER TWP., Pa. - A splash of blue has been a long time coming for Crayola crayons. To be clear, the 'blue' in this case isn't a hue you'd find in one of the company's ubiquitous 24- or 64-count ...

Just like when you're coloring and you know exactly which shade feels right to pick, there's a perfect Crayola crayon color for each zodiac sign. From bold and loud colors to your primary staples, ...

How Crayola’s emotional storytelling marketing campaigns earn 6 billion impressions with targeting adults. Its latest campaign debuts for back-to-school shopping season. Crayola’s art supplies may be ...

Soda fans are loving an upcoming limited-edition release that is a surprising collaboration between Jones Soda and Crayola, the company that specializes in art supplies. 🎬 SIGN UP for Parade's Daily ...

A TikToker compared the quality of white Crayola crayons from 2017 and today, and the clear drop has artists seeing red. In a 13-second video, the user shows how the new crayon leaves a much dimmer ...

Easton, Pennsylvania -- It's a colorful job but somebody has to do it. Pete Ruggiero, the CEO of Crayola lives in a world of color and manufacturing. The product is sold in 80 countries. The name is ...