Kim Kardashian enlists White Lotus star Patrick Schwarzenegger and Abby Champion to star in SKIMS’ Wedding Shop campaign.

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Great news for Nordstrom shoppers: You don’t have to wait until the Anniversary Sale (or even be a Nordy Club member) to snag some serious deals at the retailer. From today through Monday, March 24, ...

It's hard to find a bra that can do both jobs, but the Fantasie Fusion Leisure Bra is very close to being up there with the ...

Promising review: "Comfortable. Purchased to wear at night. If you are on the large size, you know it can be uncomfortable to go without a bra. I am a 40G. and t his bra works for the support needed ...

Packing for a romantic getaway with your partner is exciting as the anticipation for your trip together builds. It’s also an ...

In honor of PureWow’s 15-Year Anniversary, Fashion Editor Abby Hepworth looks back at the 15 items in her wardrobe that she’s ...

From sustainable fabrics to empowering messaging and no VPLs in sight, a new wave of local labels is here to make a difference to your underwear drawer.

Anastasia Beverly Hills founder Anastasia Soare has perfected the arches of everyone from Oprah to Jennifer Lopez — and her ...

It feels like I’ve spent my entire life feeling worried that my bra is showing. I’ve even gone to extreme lengths such as ...

Anthropologie spring collection is brimming with must-have fashion finds. From flirty frocks and durable denim to trendy ...

While smaller-busted people can get away with paper-thin bralettes (or no bra at all ... “Choose breathable materials like cotton or moisture-wicking fabrics if you tend to get sweaty ...