The Symbolic Approach in Corporate Culture. ... By using different types of symbols like stories, logos and ceremon. Chron Logo Hearst Newspapers Logo. Skip to main content. Newsletters.

Company culture” is more than just a buzzword that you hear at business meetings and seminars. Or at least it should be!

A few years ago, we introduced a new J.M. Smucker’s corporate brand identity, trading the basket of strawberries and ribbon of gingham (don’t worry, the Smucker’s brand logo and iconography ...

Some car company logos owe their existence to legalities and economies of scale. In 1909, having left the company bearing his name, August Horch established a second automobile company in Zwickau ...

The company was founded in 1837, though it wasn't until 1873 that it used the earliest incarnation of its deer logo, a detailed image of a deer leaping over a log and some greenery -- designed ...

1. Find A Name That Echoes Your Brand Identity. Your name, logo and imagery should reflect your brand identity: who you are, how you’re unique, your personality and culture, who your customers ...

If you’re a small business owner who wants to build a positive, strong company culture, you must ensure new hires have the attributes, skills and personality to align with your ideal environment.