Coca-Cola is reintroducing its iconic personalized bottle campaign, leveraging nostalgia and social media to expand its reach ...

We checked the calendar — it’s not an April Fool’s joke. The Lehigh Valley IronPigs will rebrand as the Lehigh Valley Tomato ...

The soda giant’s Red Tree Beverages subsidiary is making a bet that its vodka lemonade can help it grow a stronger foothold ...

Even giants in the beverage industry can be humbled by the public's unforgiving taste buds. Let's hope these discontinued ...

The British public are furious over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold ...

Pinterest announced Kate Hamill as VP, enterprise sales, North America. Proud Management tapped Shannon Martin-Resnick as VP, ...

There were men in jock straps by Nike, there were men in jock straps by the fetishwear brand Nasty Pig, and there were men in ...

A Coca-Cola distributor is pulling back over 10,000 soda bottles from two U.S. states, the FDA reported this week. The ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Deadline interviews Academy Award-winning composer Hans Zimmer about his most famous collaborations and upcoming movie 'Hans ...