Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

Consumer brands are adjusting to a two-tiered economy as the new normal. Yet there are signs that even high-income customers are under pressure.

This new integrated campaign celebrates the spirit that defines Coca-Cola and both the Olympic and Paralympic Games, uniting ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identity a brand under the ...

Indiana might not be the first state that comes to mind for BBQ, but these eight joints prove great barbecue knows no boundaries. From rustic shacks to polished eateries, each offers its own take on ...

“Today marks the comeback of the world’s most loved campaign, in Nigeria. Nigerians have done this in the past and now it is bigger, better, bolder, here for you. So, we have crafted this for the Gen ...

In October 2025, a rumor circulated that The Coca-Cola Co. threatened to pull its sponsorship of the upcoming Super Bowl over the announcement that Puerto Rican rapper Bad Bunny w ...

Converse and Coca-Cola are continuing their partnership for a new Chuck collection, focusing on themes of love, creativity, and joyful connection. This collaboration marks their reunion from their ...

Fans can celebrate beginning of Red Wings season with Red Carpet Walk ahead of Opening Night, presented by Coca-Cola and ...

Monster Beverage has outperformed the market since partnering with Coca-Cola in 2014, driven by explosive growth in the energy drink category. At 23.5 times earnings, Coca-Cola's well-known brands ...