This paper tells the story of a revolution in Marketing at Burton's Biscuit Company. Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous. The ...

Burton's Biscuits Company, has sold its chocolate manufacturing assets in Merseyside to a Swiss firm. Barry Callebaut has bought the lease for an undisclosed fee for Burton's refinery in Moreton ...

The Swiss company - one of the world's biggest chocolate suppliers - acquired the site from Burton's Biscuit Company in 2018. The firm had struck a long-term deal to supply more than 12,000 tonnes ...