Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty matters.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said ...

The Kansas City Chiefs will face off against the Philadelphia Eagles in Super Bowl 59 at the Caesars Superdome in New Orleans — and the Big Game is jam-packed with star-studded ads. Matthew ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

From famous car ads from Chrysler and Volkswagen to food shorts from Doritos and Mountain Dew, these are the Super Bowl's best commercials over the years.

Dirt for Wednesday, Feb. 5, 2025 What about a remake of “The Showdown” with two of today’s NBA standouts? … Welcome to today’s three thoughts that make up Vol. 1,193 of The Daily Dirt. 1. The best ...

Anheuser-Busch is set to flood the zone on Super Bowl Sunday. A big game staple for almost all of the past 50 years, the beverage giant will be impossible to miss from kickoff to the final gun of ...

The Super Bowl has long been one of the most-watched programs, which has made it a potential gold mine for advertisers -- at ...