Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Possibly the best of the celebrity ads was Dunkin’ Donuts ‘DunKings 2’ with Ben and Casey Affleck and a really terrific bit from Succession alum Jeremy Strong, leaning heavily into his reputation as a ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

An elegant commercial for a well-known beer brand ... For obvious reasons, another favorite is when the Budweiser puppy was brought into the picture during Super Bowl 48. Last, but not least ...

It's marketing's biggest night! Outside of the actual game and the famed halftime show, many viewers tune into the Super Bowl ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Here are the top 10 Super Bowl 59 commercials, according to USA TODAY Ad Meter panelists.

Budweiser has a new star for this year's Super Bowl commercial. Meet Jake -- the first Clydesdale ... include "Fetch" (2009), showing a Clydesdale chasing after a giant stick; "Puppy Love" (2014), ...