To offset some of the more challenging sources, the Mercedes-AMG Petronas team is buying 5,500 metric tons’ worth of carbon ...

One of the most recognizable and storied partnerships in all of sports has been refreshed for the start of the 2025 NASCAR ...

With two drivers both believing they are ready to win a world championship, McLaren is no longer carrying the underdog tag.

Italian energy company Eni will return to the FIA Formula 1 World Championship after a 25-year break as energy and fuel ...

A Formula 1 champion has been announced as part of Cadillac’s driver lineup ahead of their arrival in the sport for 2026.

Following TAG Heuer ’s appointment as the official timekeeper for Formula 1, the LVMH-owned brand now also becomes the first ...

Oracle Red Bull Racing and 1Password join forces to enhance cybersecurity in Formula 1, ensuring secure access to critical data without compromising speed or performance.

The best brands combine creativity and technology to unlock the future while owning the past. The winning big game formula: ...

At long last, Moët & Chandon is returning to the podium. Ahead of a landmark Formula 1 (F1) season that promises to deliver ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

The Super Bowl is more than a sporting event—it’s a cultural moment where brands battle it out for advertising glory. This ...