Due to high viewership numbers of the game, Super Bowl commercials have become a thing of legend. They tend to be funnier, ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Let's be honest, they're the best part of the big game.

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

The Kansas City Chiefs will face off against the Philadelphia Eagles in Super Bowl 59 at the Caesars Superdome in New Orleans — and the Big Game is jam-packed with star-studded ads. Matthew ...

The overall winner, Budweiser’s “Puppy Love” from 2014, is the oldest on the list. And the median age of ads in the top 10 is ...

In a clever Super Bowl ad that blends celebrity charm and unexpected storytelling, David Beckham is reunited with his ...

The best Super Bowl commercials over the years have been funny, bizarre, and emotional. Watch the best Super Bowl ads of all ...

Reba, an avalanche rescue dog in training at Schweitzer, Idaho, has an unusual tradition to kick off each morning.