What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal.

NEW ORLEANS (WBTV) - The results are in, and an iconic brand was the winner of USA TODAY’s “Ad Meter” competition, which ranks the best Super Bowl commercials from each year. Budweiser won this year’s ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

The Budweiser Clydesdales also returned, and Matt Damon and David Beckham teamed up for a Stella Artois commercial. Last year Dunkin' easily ... A pack of dachshunds running in hot dog outfits will ...

Meg Ryan, Billy Crystal, and Willem Dafoe are among the grownup stars who showed up in ads during the big game ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

See the full lineup of 50 brands advertising during the 2025 Super Bowl, including top snack, beer, and tech commercials. Get ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

President of the Westminster Kennel Club Donald Sturz shows Fiona, his pet pekingese, during an interview with The Associated ...

A small-town bar in Monroe County makes an appearance in Budweiser’s Super Bowl commercial. However, the bar and town knew nothing about it until an eagle-eyed patron recognized the familiar spot ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...