Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Here are the top 10 Super Bowl 59 commercials, according to USA TODAY Ad Meter panelists.

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

The loss of a (wo)man’s best friend is devastating. Fortunately, Kelly Ripa has the support of Mark Consuelos as they navigate their dog Chewie’s recent death.

See the full lineup of 50 brands advertising during the 2025 Super Bowl, including top snack, beer, and tech commercials. Get ...

President of the Westminster Kennel Club Donald Sturz shows Fiona, his pet pekingese, during an interview with The Associated ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

A small-town bar in Monroe County makes an appearance in Budweiser’s Super Bowl commercial. However, the bar and town knew nothing about it until an eagle-eyed patron recognized the familiar spot ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...