And while there were serious diversity failures in this year's crop of ads, this year's game was also nearly void of another set of Big Game stars: Dogs, cats, and electric vehicles, according to an ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

Super Bowl ads are created to make us laugh, drool, scratch our heads, and yearn for our youth. But some of the most ...

A year before Lady Gaga performed the Super Bowl Halftime Show (where she also seriously delivered), Mother Monster belted ...

As a student, Donald Trump played high school football. As a business baron, he owned a team in an upstart rival to the NFL ...

Let's be honest, they're the best part of the big game.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

One month after Jessica Alba and Cash Warren, who were married for 16 years, announced they had broken up, the Honey actress ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million, according to USA TODAY Ad Meter. Companies have paid as much as $4.5 ...

One of the first ads to debut was an ad for Budweiser, featuring a Clydesdale foal that helps make a beer delivery. Another Anheuser-Busch brand, Michelob Ultra, also released its ad, which shows ...