From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

The Budweiser Clydesdales are returning in their 47th Super Bowl commercial, "First Delivery," showcasing their resilience ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

The Kansas City Chiefs will face off against the Philadelphia Eagles in Super Bowl 59 at the Caesars Superdome in New Orleans — and the Big Game is jam-packed with star-studded ads. Matthew ...

It's marketing's biggest night! Outside of the actual game and the famed halftime show, many viewers tune into the Super Bowl ...

Warm Springs Ranch is holding its Football & Foals watch party at Warm Springs Ranch starting at 4 p.m. before the Super Bowl ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Discover the cultural sensation created by Budweiser's animated frogs croaking the brand's name and the lasting impact of the ...

Their big buy – the rate for 30 seconds on Fox’s broadcast was up to about $8 million – makes them the No. 1 alcohol advertiser on the game, this just four years after its legacy label, Budweiser ...