Forbes9mon
The New Brand Architects
A creator’s brand architecture At the heart of this trend ... which has proven to be a powerful tool in brand building. When Emma Chamberlain speaks about her love for coffee, her audience ...
Warc1y
Brand architecture for the customer-first era
This article explores how organisations can optimise their brand architecture in a way that focuses on putting the customer first. We’re long-term subscribers to WARC and it’s a tool we use ...
Warc2y
What we know about brand architecture
Brand architecture is the organising structure of a brand portfolio ... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for ...
Harvard Business School4y
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...