Will lower ticket prices help in better box office collections by bringing more people to theatres? Experts discuss!
Post-pandemic, theatres have struggled with footfalls and only big-budget films have seen success, with many opting to wait ...
Advice from Sundance: What It Takes to Be a Next-Gen Filmmaker
Next-Gen filmmakers, supported by the Adobe film and TV fund, get real about what it takes to premiere a film at Sundance.
The Road to Sundance
Next-Gen filmmakers, supported by the Adobe film and TV fund, get real about what it takes to premiere a film at Sundance.
Creative and Marketing Execs Discuss AI’s Present and Future in Film at Sundance: ‘It’s Going to Touch Every Single Aspect of Production’
The Variety & Adobe The Future of AI Filmmaking panel at Sundance featured a conversation about how AI is being used in ...
How Short-Form Video Can Help, Not Hurt, Hollywood
Exclusive data from Warner Bros. Discovery shows social platforms can be a powerful discovery tool for TV, movies instead of ...
Inside Disney’s movie marketing strategy—lessons from the studio’s box office domination
Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.