Plenty of viewers will be tuning in to see whether the Kansas City will pull off a threepeat against the Philadelphia Eagles, ...

Shout-outs to vintage ad mascots, including Kool-Aid Man, Puppy Monkey Baby, Heinz Weiner dog, Pillsbury Dough Boy, and Old ...

Anheuser-Busch InBev brings back its famous Clydesdales for a Super Bowl ad celebrating the American spirit. Despite political tensions, a nostalgic theme prevailed with celebrity appearances. AI ...

Super Bowl LIX was a pretty one-sided affair with the Philadelphia Eagles dominating the Kansas City Chiefs 40-22. At least ...

This year’s Super Bowl marked the end of the Kansas City Chiefs’ two-year winning streak in the National Football League’s ...

The NFL's grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini ...

At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don’t know why it happened, but because most people wil ...

Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! the 2025 Super Bowl commercials failed to ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...