Melbourne's hospitality sector, including hotels, receive a huge boost thanks to the record-breaking Australian Open attendance figures.

The proposition is compelling: near-live, commentated coverage of the Australian Open, free to anyone across the world via YouTube, enhanced via a stream of comments from a like-minded online ...

Due to broadcast restrictions, the Australian Open is live streaming a Wii Tennis-style alt-cast ... hoping to attract gamers and a younger audience to the sport. The 2024 debut in Melbourne ...

Australian Open 2025 is underway ... to be watched by a global TV audience of 25 million, with over one million fans through the gates over three weeks. Tennis fans can watch the Australian ...

"For a long time, the Chinese audience has been embraced by the Australian Open," Roddy Campbell, director of partnerships and international business at Tennis Australia, told Xinhua in a recent ...

The Australian Open is getting in on the newest trend in the sports world by re-creating tennis matches in video ... hoping to attract gamers and a younger audience to the sport.