The proposition is compelling: near-live, commentated coverage of the Australian Open, free to anyone across the world via YouTube, enhanced via a stream of comments from a like-minded online ...

Melbourne's hospitality sector, including hotels, receive a huge boost thanks to the record-breaking Australian Open attendance figures.

Like grand slam tennis, the biggest challenge the Olympics faces is to attract people who may not even care for the sports ...

The Australian Open is getting in on the newest trend in the sports world by re-creating tennis matches in video ... hoping to attract gamers and a younger audience to the sport.

What California is to America, Australia has often been for tennis — the lab where new stuff goes for a test drive ...

Due to broadcast restrictions, the Australian Open is live streaming a Wii Tennis-style alt-cast ... hoping to attract gamers and a younger audience to the sport. The 2024 debut in Melbourne ...

The Australian Open is getting in on the newest trend in the sports world by re-creating tennis matches in video-game form ... hoping to attract gamers and a younger audience to the sport. The NFL, ...