Apple may soon allow businesses to buy ad spots inside Apple Maps, which means you may see recommended restaurants or stores ...

Apple is preparing to roll out paid ads within its Maps app by 2026, allowing businesses to promote listings — a move that ...

Apple TV is about to wrap its best year ever, and in a new interview, Eddy Cue and more talk the 2026 pipeline, ad-supported plans, and more.

At the same time, Apple TV is the only major streaming service that does not have an advertising-supported tier. While Apple ...

Apple’s iPhone sales growth decelerated during its summertime quarter, but the company still delivered financial results that exceeded analyst projections while the trendsetting company continued to ...

Apple's new iPhone lineup launched in the fall of 2027 will be called the "‌iPhone‌ 20" models, rather than the "‌iPhone‌ 19," according to research firm Omdia. Speaking at a conference in Seoul (via ...

What we know so far: Apple's thinnest iPhone is losing momentum, prompting a slight cut to its production forecast through the end of 2025, according to new data from Japan's Mizuho Securities. The ...

Apple will reportedly bring ads to Apple Maps — much like it did with the App Store. Efforts to show advertisements to Apple Maps users have supposedly picked up pace within the company. Apple will ...

Apple today shared a new "Great ideas start on Mac" ad, voiced by the late Dr. Jane Goodall, the well-known British ethologist and conservationist. Here is what Goodall says in the ad: Every story you ...

The way the hinge of the iPhone Fold is constructed could save Apple a lot when it produces its long-rumored foldable device, with analyst Ming-Chi Kuo expecting the cost to be about $20 to $40 lower ...

If you’re moving on to a new Apple Watch, selling your current one or fixing some software hiccups, you’ll probably need to disconnect it from your iPhone. Apple calls this unpairing; it’s the step ...

Apple’s iPhone 17 and iPhone Air lineup includes a variety of camera upgrades, with the new Center Stage front camera a big highlight. In a new interview, Apple execs explain why it brought so much ...