For newer sellers, Amazon has a second system in place: the Early Reviewer Program. Again, vendors need to pay for this service. According to O'Brien and various online sellers' forums ...

the occasional misuse of the system is viewed as an acceptable cost of maintaining customer trust and loyalty. For Amazon, this math likely makes sense at scale. But for individual sellers ...

Amazon’s customer service page includes options for most customers’ needs, including questions about deliveries, login and security, subscriptions, payments, accessibility and even a section ...