A large crowd personified “Altadena Forever” and “Altadena Strong” at first anniversary gathering for the Eaton fire.

LOS ANGELES, June 24, 2025 /PRNewswire/ -- The Pasadena Chamber of Commerce Foundation (PCCF) announced today a $75,000 donation from Southern California Gas Co. (SoCalGas) to support small businesses ...

The district has plenty of challenges ahead as it rebuilds from the year-ago fires that ravaged its community. One problem is ...

Small businesses across Altadena and Pasadena are hoping for a much-needed boost this Small Business Saturday as they continue recovering from devastating wildfires that wiped out homes, storefronts ...

The Southern California Gas Company donated $75,000 to the Pasadena Chamber of Commerce toward helping small businesses in Altadena recover from the Eaton fire. Local businesses currently or ...

After the Eaton fire, Mariposa Junction, two historic buildings along Lake Avenue in Altadena, was a study in contrasts: one stretch of the 100-year-old Woodbury Building burned to rubble and feet ...

For close to a year, Ben McGinty, proprietor of McGinty’s Gallery at the End of the World in Altadena, said his small business has felt like a “little island in the middle of so much devastation.” ...

For Sidecca’s owners and fans, the rain put a sad punctuation on “the worst year ever,” as one customer said online.